Clear, fresh skin is in. The no-makeup makeup look and the simply no-makeup look are wildly popular (thanks, Alicia Keys.) Google searches for “Natural makeup look” have increased around 40 percent in just five years. Additionally, searches for “clear skin” have increased around 20 percent. It’s so clear what we want, even Beyoncé sings about it: flawless, #nofilter skin when we wake up. Light therapy is the obvious answer for increasing the texture, tone and clarity of the skin without going invasive.