For the first time in history, men have begun adopting similar grooming habits to women. In 2014, the men's personal care market was up 6.7 percent from 2012 and 19 percent from 2009, making it one of the fastest-growing segments of the entire beauty industry! Despite having thicker skin and the need to maintain facial hair, men and women’s skin share many of the same maladies that require a diligent skincare routine including uneven tone and texture, redness, dryness, oiliness, and fine lines and wrinkles -- just to name a few. For men who are ready to invest in a skincare routine, Monarch Skin Rejuvenation Center now has a great 4-step Obagi kit available for purchase that is ideal for all skin types.
Step 1: Cleanse
A targeted facial cleanser is the gateway for taking better care of your skin. And no, we aren’t talking about the bar of soap you use in the shower. According to Men’s Health, you should wash your face twice a day, both in the morning and at night, to remove oil, dirt and dead skin cells. The Obagi Nu-Derm Foaming Gel is a gel-based cleanser that removes impurities to leave even the oiliest skin looking and feeling both clean and fresh.
Step 2: Moisturize
After you wash your face, apply a dedicated face moisturizer. You don’t want to use a body lotion on your face as they tend to be thicker and contain fragrances that could irritate your skin. Plus, while it may provide moisture, you won’t get any anti aging benefits or sun protection. We recommend Obagi 360 HydraFactor -- a moisturizing formula packed with antioxidants and SPF to prevent fine lines, wrinkles, dark spots and uneven texture. Because the formula is hydrating and lightweight, it can double as a day and night moisturizer.
Step 3: SPF
Before you spend any time outside -- whether it’s 95 and sunny or 55 and cloudy -- apply sunscreen to your face. Sunscreen helps shield skin from the sun's harmful rays to prevent sunburn, premature aging and skin cancer. Obagi Sun Shield Matte Broad Spectrum SPF 50 is a lightweight formula that features broad spectrum solar protection and absorbs quickly for a non-greasy, matte finish.
Step 4: Retinol Treatment
A gentler version of retinoids (vitamin A), retinol works to stimulate collagen production and has profound anti-aging properties, which keeps your complexion looking youthful. Retinol should be applied once daily, in the evening, about 10 minutes after cleansing your face. Retinol should be applied at night because skin can be sensitive to sunlight afterwards, so if you’re going to be on a sunny vacation, it’s even more important to be diligent about sunscreen use. Obagi 360 Retinol 0.5 is an advanced anti-aging product that uses this effective ingredient without causing irritation.
The above Obagi products are available in a great starter kit at Monarch Skin Rejuvenation Center. If you have any questions about these products or your skincare regimen, feel free to schedule a complimentary consultation with one of our aestheticians.